-LG C1 55 Inch 4K Smart OLED TV (EX DISPLAY)

LG OLED is the pinnacle of TV experience. Self-lit pixels have evolved to allow even more spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV - elevated in every way.

LG C1 OLED sets a new standard. The next-generation OLED panel, combined with the computational power of the Alpha 9 Gen 4 processor, takes your viewing experience to another level. The redesigned panel includes an extra layer and a more emissive material. These optimise the structure and refine the wavelengths of light to increase efficiency, while the Alpha 9 Gen 4 processor uniquely tunes the picture for the new panel and enhances everything you watch. The result is a brighter, sharper image and the ultimate viewing experience.

When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels allowing for infinite contrast, 100% colour fidelity and the sharpest pixel-perfect details. The result is a viewing experience like no other. Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast for a black that is better than both mini-LED and LED TVs.

LG OLED TVs achieve full Colour Volume thanks to the excellent colour reproduction technology of LG TVs. With 100% Colour Volume, LG OLED can express 100% of the DCI-P3 spectrum across a 3D colour space that covers the TV's full luminance range. This means that colours remain vivid and lifelike with full saturation no matter how bright or dark the display.

Streaming has never been easier. Get all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+ and more on LG's webOS smart platform.

LG OLED C1 ignites the full potential of next generation consoles. Feel every detail in stunning pixel-perfect 4K resolution enhanced by Dolby Vision and Dolby Atmos , and boost your competitive edge with an incredible 1ms response time. The C1 comes loaded with professional-grade fully integrated features such as HDMI 2.1, G-Sync, VRR, HFR (4K/120p), Game Optimiser, ALLM, eARC and HGiG and easy access to Twitch on LG's webOS smart platform.

The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favourites. In addition to all that you now have Magic Tap, a clever new trick that connects your phone to your TV.

LG C1 55 Inch 4K Smart OLED TV features

• Next gen OLED panel with self-lit pixels
• Alpha 9 gen 4 processor to enhance every image for a brighter, sharper picture
• 100% Colour volume for vivid, lifelike colour
• LG’s webOS smart platform for all streaming apps including Netflix and Disney+
• Perfect for next-gen gaming with game optimiser and high refresh rates
• Magic remote with point and scroll system for easy navigation