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History of Pure: A British Consumer Electronics Company

Pure, a leading British consumer electronics company, has a rich history of innovation and excellence in the field of digital radio and audio devices. Founded in 2002, Pure has consistently delivered high-quality audio products that have shaped the industry and garnered numerous awards.

Early Years (2002-2006)

Pure was established in 2002 as a division of Imagination Technologies, a British semiconductor and software design company. The company's initial focus was on developing digital radios, which were gaining popularity due to the rising adoption of digital audio broadcasting (DAB) technology.

In 2002, Pure launched its first product, the Evoke-1, which became the world's first high-quality, affordable DAB digital radio. The Evoke-1 received widespread acclaim and helped establish Pure as a major player in the digital radio market.

Expansion and Growth (2007-2012)

Over the next few years, Pure continued to expand its product portfolio, introducing a range of innovative devices that catered to the growing demand for digital radio and audio products. Some of the notable products launched during this period include:

The Chronos Series: A line of digital radio alarm clocks with stylish designs and advanced features.

The Sensia: A touchscreen digital radio with internet connectivity, allowing users to access thousands of online radio stations and podcasts.

The Highway Series: In-car digital radio adapters that brought DAB radio to vehicles without the need for a new car stereo.

In addition to its product innovations, Pure also developed several proprietary technologies, such as Clearsound, which improved audio quality and performance across its range of devices.

During this period, Pure expanded its presence globally, entering new markets in Europe, North America, and Asia-Pacific. The company also won numerous industry awards, including the prestigious Queen's Award for Enterprise in 2010.

Challenges and Transformation (2013-Present)

Despite its success, Pure faced challenges in the mid-2010s due to the increasing competition from smartphones and the rise of music streaming services. To adapt to the changing market dynamics, Pure shifted its focus towards smart audio devices and connected home products.

In 2016, Pure was acquired by AVenture AT, an Austrian investment company, which provided the necessary resources for the company to continue its transformation.

Some of the notable products launched during this period include:

Pure Evoke, Elan, and Siesta are three exceptional digital radios that offer a diverse range of features and benefits to cater to varying user preferences. The Evoke, known for its iconic design and exceptional audio quality, is an excellent choice for those seeking a stylish and powerful digital radio.

The Elan, on the other hand, provides a compact and portable option, making it ideal for users who require a versatile and user-friendly device.

Lastly, the Siesta is specifically designed to enhance the user's bedtime experience with its advanced alarm features and ambient light sensor. Each of these Pure digital radios showcases the brand's commitment to delivering high-quality audio experiences and innovative features, ensuring that there is a perfect option for every user.

Conclusion

Throughout its history, Pure has been at the forefront of the digital radio and audio industry, introducing innovative products that have shaped the market. As the company continues to evolve and adapt to the changing landscape, it remains committed to delivering high-quality audio experiences to its customers worldwide.

For More Info Contact:

For more information on the ranges of Pure Audio Products or If you have any questions or queries or would like to have a demonstration and listen to your favourite vinyl and your favourite tracks in our demonstration rooms, please get in touch with our team of experts on 02476 631707 or 02476 525200 or use our Contact Form. We would love to hear from you.

Explore the HiFix Blog: Your Ultimate Guide to Hi-Fi Excellence
Welcome to the HiFix Blog the home of Hi-Fi excellence, where you can discover a wealth of information on everything related to high-quality audio systems. Our blog covers a broad range of topics, from essential components and product reviews to tips and tricks for improving your audio experience. Whether you're a seasoned audiophile or a newcomer to the world of Hi-Fi, our blog offers valuable insights and expert advice to help you make the most of your audio setup.

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